Optimization
Turning the signals a game already produces into measured, incremental improvement rather than guesswork.
Lisbon, Portugal
Adaptive systems for interactive entertainment.
LOOPLX develops AI-driven optimization technology that helps studios understand how their games are actually played — and refine them accordingly. We work quietly, with a small number of partners.
What we work on
Automation
Systems that carry the repetitive work of tuning, continuously and at a scale that manual iteration cannot reach.
Adaptive experiences
Software that responds to the player in front of it, instead of an average that describes nobody.